Our Story - The Family behind Natural Rascals

Most brands write a polished paragraph here. We thought we’d just show you what our brand stands for. Authenticity. Family Values. Quality. Love.

No fancy script just a real Rascal family.

We are Natural Rascals - Just one big happy family!

At Natural Rascals, we’re more than just a children’s clothing brand we’re parents on a mission. Founded by three mums and their families, our journey started with one simple goal: to create clothing that could keep up with the wonderfully messy reality of raising kids. We should mention we are all sister in laws and besties! So yes, we have a big family full of rascals (not just the little ones).

As parents, we know the chaos of daily life the giggles, the spills, the endless outfit changes. We wanted something better. Clothes that weren’t just cute, but durable, practical, and made for real-life parenting.

That’s why we embarked on an almost 24-month journey to develop SpillShield™, a baby-safe, spill-resistant fabric technology inspired by nature. Designed to repel liquids, it helps keep clothes cleaner for longer meaning fewer outfit changes, less laundry, and more time for the fun stuff.

But for us, it’s not just about making life easier it’s about doing it the right way. Every piece is made with GOTS-certified organic cotton, dyed with eco-friendly materials, and has passed CPC certification for child safety. We’ve gone the extra mile to ensure that our clothing meets the highest safety and sustainability standards, so parents can feel confident and reassured about what their little ones wear.

At Natural Rascals, we embrace the perfectly imperfect moments of childhood. Our clothes are made for spontaneous puddle jumps, sticky hands, and all the little adventures in between. Because parenting isn’t about keeping things spotless it’s about making memories.

From our families to yours, thank you for letting Natural Rascals be part of your journey. Less mess. More joy.

See The Range

What Makes Us Different

  • Rascal Focused

    We understand little rascals! Our clothes are made with love by parents, for parents, ensuring comfort, durability, and freedom for all kinds of messy, joyful play

  • Innovative

    With our SpillShield™ technology, spills and stains slide right off, giving kids freedom to play and parents less laundry stress. Life’s messiest moments just got easier!

  • Eco Friendly

    We craft clothing with organic cotton and eco-friendly dyes, ensuring every piece is gentle on your child’s skin and kind to the environment.

  • Safe & Certified

    Every stitch, button, and fabric is tested to meet CPC and OEKO-TEX certifications. Non-toxic, ultra-soft, and perfectly safe for your little rascals.